Business Opportunity

Within the Marketing can be identified 7 steps or functions.

Analysis of business opportunities
Market segmentation and selection
Analysis and demand forecasting
Competitive Analysis
Design of marketing strategies
Organization and implementation
Control

In an earlier article had explained the definition of marketing which I recommend you read as well.
Main functions or stages of Marketing:

1. Analysis of business opportunities.

This stage of marketing is to identify business opportunities that arise in the environment. These business opportunities may occur when creating a new business or innovate in any business already in operation in which case you can identify the opportunity to create a new product or service. Always have the option of entering new markets to diversify sources of income.

2. Market segmentation and selection.

This function is to segment or divide the total market that exists in small markets more segmented consumer groups with similar characteristics and specific needs. The demand decreases but the relevance is increased through specialization.

3. Analysis and forecast of demand.

This function or stage is to study consumers with similar characteristics selected in step number 2 to create products or services relevant to them.

Analyzing their tastes, their needs, desires, habits, economic status and any other information that allows us to learn more about our target audience. Based on this information the company will offer more and better products with the aim to increase profitability.

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